Gamél is a creative communications practice forging connections with brands, their context, and culture.
Our expertise lies in crafting compelling narratives and experiences through an integrated approach to communication strategy and creative content.
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Featured Articles
How cause and effect sometimes confuse us and how studying the development of the wear patterns on Wimbledons Center Court can tell us a story about change and human behaviour.
(Danish Article) Hvordan endte vi i denne "os og dem"-situation, hvor det er blevet normalt at kalde virksomheder hyklere, hvis de ikke når deres klimamål? Det kan virke logisk at sige: Du sagde ét, men gjorde noget andet. Men er der mere i det? Har vi måske overset den performative karakter, som aspirationer og hykleri rent faktisk har?
Exploring ‘desire paths’ at the University of Michigan and Toyota’s Kaizen method, this text reveals how understanding natural human behavior can lead to sustainable, human-centered change in organizations.
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Copenhagen,
Denmark
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ph@gamelgamel.com
(+45) 61601285