A Human Identity: Empowering People and Stories at PwC
Client
PwC
Year
2017-2021
Key Focus
Employer Branding
Concept
Creative Content
Exhibit 1: We reimagined storytelling in PwC’s annual reports by incorporating compelling narratives and strong visuals, transforming complex data into engaging content that increased report downloads by 30%.
Exhibit 2: Employer Branding. We integrated personal stories into PwC’s social media campaigns, showcasing an inclusive culture that attracted talent and strengthened alignment between candidates and the organization.
Exhibit 3: We developed campaigns prioritizing personal lives and flexible work styles. These initiatives were key in strategic communications, making the company’s vision more tangible across the organization.
