Advertorial Work: Turning Commercials into Content That Make Your Time Worthwhile

Fritz Hansen is a well-established brand that needs no introduction. As a leading furniture manufacturer, they leave room for experimentation. We were invited to create an advertorial for print, telling the story of furniture that has been lived in. We captured a series of images from the homes of former CEO Jacob Holm, Design Director Christian Andersen, and Creative Partner Peter Ibsen. The goal was to document and showcase how their Fritz Hansen pieces are worn in and grow more beautiful with time. This type of work is archetypal of what we believe good commercial work should achieve: building on something real to bring integrity to creative assets.