Technology, Meet Beauty

LULAB is an innovative haircare brand that uses technology to create products that can be customised to serve individual needs. Gamél was set the task of conceptualizing, planning and producing content for LULAB’s digital platforms and webshop that highlighted the technical innovation but within an overall aesthetic that appeals to a modern, natural sense of beauty.

Client

LULAB

Year

2021-2023

Key Focus

Process Optimization

Content Production

Identity

Video

Exhibit 1: Campaign highlighting products and people

Customize Your Way with Inspiration from Your Favorite Podcaster, Singer, or Influencer

Exhibit 2: Collaboration with influencer Sus Wilkins, singer Pernille Rosendahl, and podcasters Bea Fagerholt and Liv Winther. Communicating both the product and the customization process through them and their channels.

Exhibit 3: Implementing tactile visuals and concepts throughout the user journey to enhance engagement and evoke sensory connections at key touchpoints.

Situation

Approach

Results

Situation

Approach

Results

Situation

Approach

Results

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