Work/Life Balance: Fitness World's Commitment Beyond the Workplace
Client
Fitness World
Year
2021-2022
Key Focus
Art Direction
Film & Stills
Project Management
Walking The Talk: Celebrating (Real) Employee Success Stories
Exhibit 1: Stine, one of the role models, was interviewed about how Fitness World helped her balance work and personal life. We crafted her story, which was used in both external talent acquisition and internal communications to highlight Fitness World's employee promise.
Exhibit 3: Unified communication rolled out across web, social media, fitness centers, recruitment platforms, and TV spots, creating a cohesive employer brand.
Exhibit 4: Frederik, a personal trainer, shared how he finds value in his work by helping clients improve their well-being and reach their fitness goals. His story was crafted to emphasize the personal fulfillment he gains from making a positive impact.
